Notes from the field on AI-readiness.
Practical writing on how AI systems read websites, what they reward, and the specific things small businesses can do to get recommended. New posts as we learn from real engagements.
GPTBot, ClaudeBot, PerplexityBot: A Plain-English Guide to AI Crawlers
Every major AI platform now has its own crawler. Most websites don't know they exist — and many are silently blocking them. Here's what each one does, how to check if you've blocked any of them, and exactly how to let them in.
The 10 Most Common Schema Mistakes Killing AI Visibility
A diagnostic walk-through of the schema problems we find on almost every site we audit — from missing Organization markup to FAQPage schema with no FAQ content, plus the specific fix for each one.
Why Your Google Business Profile Matters More for AI Than for Google
Most small businesses think their Google Business Profile is just for Google. It's not. AI systems use GBP as a primary source of entity confidence — sometimes more than they trust your own website.
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